Advans Ghana Savings and Loans, in partnership with the Development Bank Ghana (DBG), is making significant strides in women’s economic empowerment through its transformative capacity-building initiative — the AdvansHER Gender Programme.

The programme, which has already trained over 100 women entrepreneurs across Ghana, is designed to equip women-led businesses with the skills, resources, and financial literacy required to thrive in today’s competitive economy. This bold initiative reinforces Advans Ghana’s commitment to fostering inclusive growth and sustainable development by supporting one of the most dynamic sectors of the Ghanaian economy — women in business.

Training with Purpose

Delivered across various regions, the AdvansHER training covers three core pillars critical to business success:

• Digital Marketing Strategies – Teaching participants how to leverage social media and online platforms to grow their customer base and boost visibility.
• Business Formalization – Assisting women to register and structure their businesses for long-term scalability and access to formal financial services.
• Record Keeping – Introducing practical bookkeeping methods to help entrepreneurs manage cash flow, control expenses, and make informed business decisions.

Each participant also received a customized business toolkit packed with planning templates, marketing guides, and finance tools, enabling immediate application of their new skills.

Unlocking New Financial Avenues

In a move to deepen its impact, Advans Ghana has reviewed its collateral policy, creating new pathways for women entrepreneurs to access higher levels of funding to expand their businesses. The institution also rolled out EduSave, a product designed to help mothers plan and save toward their children's education — a forward-looking step to break intergenerational poverty.

A Long-Term Vision for Impact

“We are not just training women; we are investing in the future of Ghana’s economy,” said a spokesperson for Advans Ghana. “This is about scale, sustainability, and unlocking the full potential of women-led enterprises.”

Looking ahead, the company plans to expand the AdvansHER programme, introducing advanced modules on leadership, investment readiness, and long-term sustainability. Advans Ghana is also seeking more partnerships to broaden the programme’s reach and amplify its impact nationwide.