Amazon is no stranger to Super Bowl ads, and the company has another one ready for this year’s big game.
The 2021 ad stars actor Michael B. Jordan, who you might know as Erik Killmonger from Black Panther or quarterback Vince Howard from Friday Night Lights, as the company’s Alexa smart assistant.
Amazon’s Super Bowl ad stars Michael B. Jordan as Alexa https://t.co/gYDNwPugbl pic.twitter.com/SWfpJK3jBB
— The Verge (@verge) February 3, 2021
In the ad, a woman dreams of what it would be like if Alexa was personified as the very handsome Jordan, and she’s appropriately smitten with the AI.
At one point, for example, the woman asks Alexa to dim the lights, and Jordan takes off his shirt in response. (Her partner then humorously rushes over to demand Alexa turn the lights back up.)
The ad is a fun twist on Super Bowl ads that use attractive women to sell something. (Some of Carl’s Jr. and GoDaddy’s infamous Super Bowl commercials come to mind.)
It’s all made that much better by Jordan’s terrifying eyes, which are the unnatural glowy-blue you might recognize from the rings on an Amazon Echo device.
You can watch a 60-second version of the commercial at the top of this post. A 90-second version is embedded in a tweet from Amazon.
Alexa's new body looks good. Maybe a little too good. #AlexasNewBody @michaelb4jordan https://t.co/snCNDivOiK pic.twitter.com/rYLcQzZyjn
— Amazon (@amazon) February 2, 2021
This isn’t the first time Amazon has used a celebrity to impersonate Alexa in a Super Bowl ad. The 2018 commercial featured the voice talents of Gordon Ramsay, Rebel Wilson, Cardi B, and Anthony Hopkins as Alexa when it “lost” its voice.
Latest Stories
-
Herman Suede is set to release ‘How Dare You’ on April 24
3 hours -
Heal KATH: Kuapa Kokoo, Association of Garages donate 120k to support project
3 hours -
KNUST signs MOU with Valco Trust Fund, Bekwai Municipal Hospital to build student hostel
3 hours -
The influence Ronaldo has on people, Cadman Yamoah will have same on the next generation – Coach Goodwin
4 hours -
Gender Advocate Emelia Naa Ayeley Aryee Wins prestigious Merck Foundation Awards
5 hours -
South Africa bursary scandal suspects granted bail
5 hours -
Ecobank successfully repays $500m Eurobond due April 18
5 hours -
Re: Doe Adjaho, Torgbui Samlafo IV, call for Unity among Paramountcies in Anlo
5 hours -
Extortion and kidnap – a deadly journey across Mexico into the US
5 hours -
Rihanna says fashion has helped her personal ‘rediscovery’ after having children
6 hours -
Development Bank Ghana targets GH¢1bn funding for commercial banks in 2024
6 hours -
Shatta Movement apologises to Ghana Society of the Physically Disabled after backlash
6 hours -
Sammy Gyamfi writes: Tema-Mpakadan Railway Project; A railway line to nowhere
7 hours -
Bright Simons: Is the World Bank saving or harming Ghana?
7 hours -
CAF Cup: RS Berkane banned from entering Algeria because of a map of Morocco with its Sahara
8 hours