Rex Owusu Marfo, the Coordinator for Blackstar Experience, government's flagship programme for tourism, arts and culture, has announced that his Secretariat is working towards the establishment of a film studio in Ghana.

He made this statement during the launch of the Blackstar Experience on Thursday, May 1,  2025 in front of the Freedom and Justice Monument of the Blackstar Square in Accra.

"Through the Blackstar Experience Secretariat, we are facilitating a multi-million dollar private capital led and owned investment into the film which the sod cutting will happen this ear. And this is going to be a multi-million dollar Hollywood standard film studio with education facility. It will be called Ananse Studios," he said.

Speaking about some of the events and activities that will be rolled out as part of the Blackstar Experience, he noted that there would be exhibition football matches between legends of an international football clubs and legends of national football team, Ghana Music Week celebration, annual stakeholder meeting dubbed Creative Connect and Detty December.

Rex indicated there will be collaborations with international organisations and groups like one in Atlanta which celebrates Blackstar Week every year.

"This is an opportunity to showcase Ghanaian talents, creative products, and to take advantage of partaking in investments, expos and meetings that exist," he said.

Rex further highlighted that the Blackstar Experience will be hinged on seven pillars: cinema, audio, cuisines, aesthetics, style, literature and heritage.

He said that the overarching vision of the Blackstar Experience Secretariat will be to align Ghana's brand reputation with 20 most esteemed countries or country brands worldwide.

"It means we are going to rebrand Ghana to align with the world's 20 successful countries when it comes to tourism," he explained.

According to the veteran musician, the Secretariat will incorporate the Blackstar Experience framework into all facets of the nation's initiatives across multiple sectors, elevate Ghana's image as a preeminent and a preferred destination for global travelers, and transform Ghana into Africa's cultural capital.