The main problem is the unproductive behavioral patterns the business owner uses daily. They have become ingrained into their subconscious mind as habit patterns. These habits must be changed, and they must be changed on a subconscious level so the business owner replaces the old unproductive habits with new productive ones. But is this really possible?
Here's how the sequence works, like it or not. Your thoughts produce specific beliefs. Those beliefs produce specific actions, and those actions produce specific results. If you aren't getting the results you want, then you MUST change your thoughts and beliefs so that you begin to take different actions… and taking those actions over a period of time create habits.
What you need to know…
Perhaps the following story will put everything into perspective…
Think about a newborn elephant at the zoo or the circus. The first thing the keepers do is drive a huge steel stake deep into the ground and attach a heavy rope to it. The other end of the rope is tied around the back foot of the baby elephant. The baby struggles and strains pulling against the rope trying to break free.
After many attempts, it learns through repetition that the effort is futile, and it finally gives up. It now "believes" it can never break free, and the end result is that it stops trying. From that point forward, the steel stake and massive rope are no longer needed.
If you look at the adult elephants nearby, you will notice they are also tethered to a stake, but in an entirely different way. Instead of a steel stake, there is a small wooden stake. Instead of a massive rope tied around the rear leg, there is a flimsy piece of string. That alone keeps this massive animal in its place.
These elephants have been mentally conditioned to "believe" they cannot break free of their constraints, so they don't even try. They "believe" they will never break free of the rope, and that belief leads to a specific "action" which is to stop wasting energy pulling on the rope, and that leads to a specific "result" which is to keep the elephant in place using minimal restraint.
Why you need to know this…
Is the mentality of the small business owner any different?
Small business owners have been mentally conditioned to behave a certain way. They have specific beliefs… such as "in order to make more money, I have to work harder. "Money is the root of all evil." "No pain, no gain." "Money doesn't grow on trees." "If I don't do it myself, it will never get done."
Their belief leads to a specific action which is to work more hours and put forth more effort in a vain attempt to increase revenue and profits. That leads to specific results which are feelings of overwhelming, anxiety and frustration… that more and more effort is required, even though results don't seem to appear… and in most cases, diminish.
Not so long ago, when I was browsing for a particular book on Leadership I knew was available with McGraw-Hill Education, I accidently stumbled upon a clip that opened my eyes to something I had paid so less or no attention to until that point in my life.
Business owners don't have a clue how to remove the mental barriers that are sabotaging their success. They need to get laser-focused on their highest income-producing activities and learn how to hire, assign, delegate or barter their non-income-producing and less productive tasks.
You can develop them quickly and easily through our E-Learning Marketing System™ Business Growth Coaching Program. We would be honored to share our expertise with you as a demonstration of our exceptional abilities in this area.
The form when filled sincerely will help you discover and learn the techniques a business owner can use to change the way they think about their business… and do it in such a way that you begin to see dramatic changes in your patterns of behavior. Let us show you how we help small business owners learn the secrets to increasing their revenue by "10K."
Axel Meierhoefer, PhD
Founder of MaxMomentum Institute