BIMA, the leading provider of mobile-delivered health and insurance services has been awarded, Best Mobile Innovation for Health and Insurance in Ghana by Global Brands Magazine.
Global Brands Awards, part of the UK based Global Brands Magazine, recognises companies with a unique vision, exceptional service, innovative solutions and consumer-centric products. This is the first Global Brand Award for BIMA.
The Global Brand Award for BIMA follows a successful marketing campaign, run across Ghana in 2020. BIMA Asorti helped drive awareness for BIMA’s mobile-delivered insurance and health services through a series of TV, radio and digital advertising.
Jemima Ashietey, Marketing Manager, BIMA Ghana, said, “We know our customers value BIMA as a trustworthy and caring brand. We continuously work to improve and make products that are innovative, simple and affordable and that place customers at the heart of our services. We honoured to be recognised at the Global Brand Awards for this work.”
Mobile-delivered insurance from BIMA was launched in Ghana in 2010. Since then the company has gone on to launch award-winning mobile health services, including a 24/7 tele-doctor service and a suite of online-to-offline services including discounts in laboratories and pharmacies.
BIMA has developed a platform that easily integrates with any mobile operator allowing payment through airtime credit or mobile money wallets which allows the organisation to maximise on the opportunities provided by the mobile penetration rates in emerging markets.
Latest Stories
-
19 steps for getting over even the most devastating breakup fast
4 hours -
8th Ghana CEO Summit launched with focus on AI transformation, economic diversification
4 hours -
Prof Opoku-Agyemang has not been given a fair appraisal – Ablakwa
4 hours -
Rainstorm wreaks havoc in Keta and Anloga districts, residents count their losses
4 hours -
Global Plastics Treaty negotiations begin in Ottawa as countries converge on phasing out problematic plastic uses
4 hours -
Support energy alternatives adoption to sustain businesses – GUTA tells government
5 hours -
11th DRIF opens in Accra with a call on governments to focus on digital inclusion
5 hours -
Stakeholders outline plans at RE4C Coalition’s General Assembly in Accra
5 hours -
Women Need ‘shock observers’ for active political participation – Ex-Bauchi Assembly Member
5 hours -
2024 polls: Stop fighting over positions in Mahama’s next government – Asiedu Nketiah
5 hours -
Although people may not always listen to the lyrics, there’s still a market for rap in Ghana – E.L.
5 hours -
Passengers appeal to transport operators to officially announce new fares
5 hours -
Damongo: About 400 NPP Members resign over Minister’s alleged meddling in chieftaincy affairs
6 hours -
Next NDC government will pay special attention to women – Naana Opoku-Agyemang
6 hours -
Amerado is singing and it’s good he’s doing that – Lyrical Joe
6 hours