Boomplay, Africa's largest music streaming, and download service have partnered with Hitlab to debut a music competition in Africa for upcoming music artistes.

The competition, dubbed Digital Emerging Artiste Showcase (DEAS), offers emerging artistes a recording contract with an international music label, partnership with Boomplay, an opportunity to be mentored by award-winning singer, rapper, songwriter and producer, Akon, among other exciting prizes.

The Digital Emerging Artist Showcase (DEAS) is the first international competition for emerging artists with a fully digital application process. Artists can submit their original songs for analysis through Hitlab’s artificial intelligence,

Digital Nuance Analysis (DNA) technology, which ranks submitted songs to showcase their potentiality in an international market. Metrics such as production (beat, mastering) are considered in the fully digital analysis.

In a statement to newsrooms, Tosin Sorinola, Artist and Media Relations Director for Boomplay, said, “DEAS has launched at a time when the need for improved digitization of music processes is at an all-time high. What Hitlab has created here is novel and it transcends what is obtainable as of now.

"We are excited to play a crucial part in propelling emerging artists to the global stage through mentorship opportunities and securing partnerships with top producers and music executives globally. I urge emerging artists to take advantage of this once-in-a lifetime opportunity.”

To submit songs, interested artistes will have to part with ¢6 ($0.99) for 1 song, ¢23 ($3.99) for 5 songs, and ¢57 ($ 9.99) for 15 songs.

All song submissions must be made via the link https://deas.hitlab.com/?ref=BOOMPLAY.

The competition is scheduled to run until September 2021 and thereafter all winners will be announced via the same platform.