The Coca-Cola Co called on Friday for FIFA's President Sepp Blatter to step down immediately following Swiss authorities saying they were opening a criminal investigation into the head of the world soccer body.

"Every day that passes, the image and reputation of FIFA continues to tarnish," said the company in a statement. "FIFA needs comprehensive and urgent reform, and that can only be accomplished through a truly independent approach."

McDonald's joined calls on Friday for FIFA President Sepp Blatter to resign immediately after Swiss authorities said they had opened a criminal investigation into the head of the world soccer body.

"The events of recent weeks have continued to diminish the reputation of FIFA and public confidence in its leadership," the company said in an emailed statement.

The fast food giant's comment came after the Coca-Cola Co made the same plea for Blatter to step down, increasing pressure on the organization to make changes at the top.

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