Audio By Carbonatix
Highlife Artiste Krymi says although the Covid-19 pandemic brought the world to a standstill and negatively impacted the livelihoods of some citizens, it presented brought to light some benefits too.
Speaking in an interview with JoyNews’ Fostina Sarfo, the 'Dede' hitmaker said the pandemic has opened doors to digital marketing.
For him, the marketing space was mostly ignored by some Ghanaian musicians so the advent of the pandemic revealed to songmakers that digital marketing is equally important as the traditional one.
“Shows were cancelled because of the Covid-19 pandemic and this caused us a lot because we couldn’t do a lot of things and not only musicians but every Ghanaian.
“But then again, it also gave us that spectrum to prioritise the sales of our music on the digital platform.
"And we realise that we can still push our songs through so it [Covid-19] did affect us but god gave us other venues to go around it and cope with it,” he said.
Latest Stories
-
China probes use of formaldehyde to keep cabbages fresh
2 hours -
Veteran Nollywood actor Taiwo Hassan ‘Ogogo’ dies at 65
3 hours -
SYPALA 2026 opens at UPSA, puts Africa’s economic future under the spotlight
3 hours -
Man City agree deal for Palmeiras winger Allan
3 hours -
New Zealand to introduce bill for under-16s social media ban
3 hours -
GoldBod rejects funding crisis claims, says gold purchases remain on course
3 hours -
I await courage from accusers to report ‘extortion’ claims – Afenyo-Markin
3 hours -
Prince Harry steps down from African wildlife charity board
3 hours -
I’ll submit myself to any investigation to clear my name – Afenyo-Markin on ‘extortion’ allegation
3 hours -
NAIMOS arrests 3, destroys 86 Chanfang machines in Ablebo galamsey sweep
3 hours -
Galamsey: Ghana’s rivers cannot afford another failed experiment – Akwasi Konadu
4 hours -
Blue Water Guards programme failing in fight against galamsey – Manhyia North MP
4 hours -
Policy indiscipline, incompetence stifling Africa’s growth — IMANI boss
4 hours -
We will vet Mahama Ayariga fearlessly – Minority Leader
4 hours -
Afenyo-Markin sues Sammy Gyamfi and others over alleged extortion claims
4 hours