Small and medium-sized businesses are set to benefit from the upcoming Ecobank/Joy Business SME Fair, designed to address challenges faced by entrepreneurs in Ghana.

Speaking on Joy FM’s Super Morning Show, General Manager of Sales and Marketing at the Multimedia Group, David Max-Fugar, explained that the fair is the result of years of engagement with SMEs through the EcoBank-sponsored Joy Business Van.

“We’ve been working with micro, small and medium-scale business enterprises for close to 10 years through the EcoBank-sponsored Joy Business Fund. We gave them exposure, engaged them and picked up a few things in the process. We realised that there are a lot of gaps, so we thought of putting them together to address those concerns.

“The major complaint is they don’t have access to markets. Some of them don’t have access to funding and for others, even technology is a challenge,” he noted.

The fair, which will run from Friday, October 31 to Sunday, November 2 at the GhudPark near Accra Mall, aims to connect SMEs with funding opportunities, markets, and government agencies.

“We want to bring all these people together under one roof so they can have access to funding. Thankfully, EcoBank is our major sponsor. They can also network and engage government agencies because for some of them, even basic registration is a big issue,” he explained.

According to him, the four-day event, led by Joy Business and powered by Joy Prime, will feature exhibitions, training sessions, and networking opportunities.

“When you register, you are entitled to an exhibition book. We will also organise training sessions, customer service, and marketing sessions. You are not just coming to showcase your product; we will give you the opportunity to network,” he added.

He noted that the fair is open to all businesses and urged interested participants to get in touch.

“We are putting all these together so that we can grow this segment of the economy. We are open to everybody. To participate, once you call, we will reach out to you and give you all the details,” Mr Max-Fugar said.

Interested businesses can contact the organisers on 0267 551 155 for registration and further information.