The sprawling car park of the Multimedia Group Limited in Kokomlemle is expected to see a surge in foot traffic today (Saturday, December 20) as the highly successful Christmas Egg Market enters its second and final day.

The initiative, organised by the media giant, has been embraced by poultry farmers and consumers, offering a rare opportunity for the public to bypass retail outlets and purchase fresh poultry products directly from farm-gate suppliers at low prices.

Record Turnout and "Cracking" Prices

Day one of the market saw a massive turnout, with hundreds of households, bakers, and catering businesses taking advantage of the significantly reduced prices.

Amidst high food inflation and the seasonal hike in poultry prices, the Egg Market has provided a much-needed financial reprieve for many Ghanaian families preparing for Christmas festivities.

Currently, a crate of eggs at the market is retailing at prices significantly lower than those found in traditional markets like Makola, Agbogbloshie and Mallam Atta, where seasonal demand typically pushes prices to their peak.

Supporting the Local Poultry Value Chain

Beyond the benefits to consumers, the market serves as a strategic platform for local farmers to move large volumes of stock before the year ends.

According to representatives from the poultry farmers' associations present at the event, the initiative helps mitigate the "middleman effect", ensuring that farmers receive fair compensation while consumers pay less.

“The response on Day 1 was overwhelming. We brought in thousands of crates, and we had to restock by midday,” remarked one of the lead vendors. “Saturday is the final push, and we are ready for the rush.”

Final Call to Shoppers

The market officially opens at 8:00 AM this morning and is expected to run until the final crate is sold. Given the high demand experienced yesterday, organisers are advising the public to arrive early to avoid disappointment.

Head of Marketing and Sales at The Multimedia Group Limited, David Max-Fugar, said the initiative underscores the company’s commitment to improving food accessibility for Ghanaians, particularly during the festive period.

“This is our way of giving back to our audience,” he stated. “We know the economy is tough, and if we can help a family have a better Christmas meal by providing affordable eggs, then our mission is accomplished.”