Electroland Ghana Limited (EGL) has announced massive reduction in the prices of its goods in response to the recent appreciation of the cedi to the dollar.

There have been calls for businesses and traders to reduce prices as the cedi performs well against the dollar to bring some relief to consumers.

To provide the relief, Electroland Ghana said it took the decision to put the wellbeing of its customers first. The following report has more.

Speaking to journalists, the Head of Marketing & Media Relations at EGL Adiza Ibrahim said the economic fortunes being witnessed must impact the lives of customers.

“Luckily for us, the government is working on the dollar, and so the cedis is doing well. It is in line that as the biggest consumer electronics company in Ghana, (EGL) we also follow suit. Therefore, we decided that the prices we have on all the consumer electronics and any other electronics we sell and all the brands we represent, we are reducing the prices”.

She announced that the price reduction has already taken effect in all shops of EGL across the country.

“Today, being Monday on the 19th May 2025, in line with government directive and in line with government effort in making sure the cedi is appreciated against the dollar, Electroland Ghana Limited has reduced prices. It's a gargantuan price reduction. This is not even a marketing gimmick. This is the genuine thing”, she assured.

Madam Ibrahim added that EGL will always prioritize its customers by reducing prices when the economic conditions improve.