Fan Milk Ghana has launched a new product, “Cocopine” in addition to its range of products in Accra.
The new “cocopine” is a blend of coconut and pineapple flavours.
Speaking to JoyBusiness during a float in Accra, the Brands Manager of Fan Milk Ghana Abdul Razak said, “The consumer is at the centre of everything we do so we’re always innovating to meet consumer needs. This will give consumers more option and more variety to choose from and this one has the goodness of frozen yoghurt.”
Mr Razak said, “fan milk sells its products basically on the streets and we thought there is no better way to launch the new flavour than to come to the street for consumers to first taste it.”
The float commenced from Atomic Junction proceeded to Lapaz, Kwame Nkrumah Circle, Nungua, Junction Mall, Tema Community 1 and finally ended at Ashiaman where the public had a feel of the new product.
The Brands Manager indicated that the economy has been generally tough but Fan Milk Limited is manoeuvring to position itself to equally make some gains.
He added, “Business has been quite okay but the economy has been generally tough; we are okay and we are hoping to end the year well.”