Guinness Ghana Breweries Ltd (GGBL) a subsidiary of Diageo, last Friday launched the new Baileys bottle at a special event at the Movenpick Ambassador Hotel in Accra.
The new, sleek bottle has been heightened and the shoulders lifted, for a more elegant and striking profile. The new design of the bottle evokes the brand’s modern, feminine sense of style and celebrates the spirit of modern womanhood.
The iconic ‘Double B’ logo of the premium drink has also been given greater prominence creating a more impressive and stylish bottle. Together these features, according to GGBL, embody the brand’s positioning and ‘cream with spirit’ marketing campaign.
Renowned film producer, Shirley Frimpong Manso, and Constance Swanikei were awarded as Baileys Inspirational Ladies at the event, where they took home free bottles of the drink.
“Our new bottle is both modern and stylish, with a greater sense of femininity. Baileys is a brand that appeals specifically and uniquely to women and through this new bottle we embrace and celebrate that timeless appeal in a fresh and contemporary way”, Agnes Essah, Marketing Director of GGBL said.
Later on Saturday, GGBL held the Baileys Style Day at the Accra Mall where ladies who patronized the Mall had the treat of their life time with free facial make-ups and a glass of Baileys.
Baileys' unique combination of the best Irish cream, Irish whiskey and Ghanaian Cocoa makes it the original Irish cream.
The drink has won many accolades at the prestigious San Francisco World Spirits Awards. It has been awarded the 2012 Gold prize at the awards.
Over 82 million bottles of the drink are sold world-wide each year.