Ghana Beverage Awards (GBA) 2024 concluded in grand style on Friday night at the Kempinski Gold Coast City Accra as key players from Ghana’s beverage industry came together to celebrate excellence, innovation, and dedication to quality across the sector.

Organised by Global Media Alliance, the annual event, now in its 9th year continues to grow in prestige and influence, serving as a platform that recognises and rewards outstanding brands and personalities contributing to the growth of Ghana’s beverage industry.

Held under the theme “Inspiring Excellence, Promoting Local Industry”, the event saw the presentation of over 20 awards. In a major highlight, Bel Cola was crowned Product of the Year 2024 for its exceptional product quality, brand strength, and consumer satisfaction.

This year also marked a historic milestone for the scheme with the introduction of two new categories- Bar of the Year and Bartender of the Year. These categories were uniquely designed to recognise excellence in beverage service and hospitality, reflecting GBA’s broader commitment to acknowledging the entire value chain. Winners of the new categories were Front Back and Ms. Seraphine Afladey, respectively.

Delivering the keynote address, Ernest Boateng, Chief Executive Officer of Global Media Alliance, applauded the resilience of the beverage sector and called for continued investment in local production, innovation, and service delivery.

“The Ghana Beverage Awards is not just about recognising excellence; it’s about building a vibrant and sustainable beverage ecosystem. From factories to bars and street-side refreshment joints, we must tell the full story of Ghana’s beverage industry. That is why this year, we introduced the Bar of the Year and Bartender of the Year categories to spotlight those who bring our beverages to life through service, creativity, and passion,” he said.

He added that “As we look to the future, GBA will remain a driving force for supporting local brands to scale up, encouraging consumer trust and creating new platforms for beverage entrepreneurs and professionals to shine both locally and globally.”

The glamorous ceremony was attended by government officials, industry regulators, business leaders, among others. It featured a curated beverage tasting lounge, and a short documentary showcasing the impact of local beverage manufacturing in job creation and youth entrepreneurship.

With growing public engagement and a rising number of participating local brands, the Ghana Beverage Awards continues to reaffirm its commitment to shaping the future of the industry through recognition, celebration, and empowerment.