The Chief Executive Officer of GoldBod, Sammy Gyamfi, has dismissed claims that GoldBod Jewellery funded a “Women of Valour” programme in London.

Speaking on Asempa FM’s Ekosii Sen, he clarified that neither GoldBod nor its subsidiary, GoldBod Jewellery, provided financial support for the event.

“GoldBod Jewellery is a subsidiary of GoldBod. The managing director has designed a plan to sponsor an event, and I want the women attending to connect with our jewellery. If given the opportunity, I would market our jewellery to them. I was pleased to learn about a partnership that didn’t require GoldBod Jewellery to provide financial support. In fact, they were not listed as a sponsor. I confirmed with GoldBod Jewellery, and they did not contribute any money to the programme,” he stated.

Mr. Gyamfi explained that while there may have been a form of partnership, it did not involve any monetary sponsorship, noting that the company was not listed among sponsors.

He suggested that any collaboration may have been limited to promotional arrangements, such as offering discounts under themed campaigns like “Love Month” and “Ghana Month.”

He added that public outrage over the issue was driven by misinformation, stating that those who reacted did so based on incorrect claims.

Mr. Gyamfi further encouraged Ghanaians to support locally made products, including GoldBod Jewellery, as part of efforts to promote domestic industries.

“We recently held a Love Month promotion where organisations could partner with us to offer special discounts on our jewellery. This is a type of partnership we are proud to facilitate. March was Ghana Month, and we will also be providing discounts for Heritage Month.

“Some people mistakenly believed that money had exchanged hands, but that was not the case. I think it’s important for Ghanaians to support locally made products. The misunderstanding and resulting anger stemmed from incorrect information,” he added.