Celebrated dance artist and choreographer Incredible Zigi, has expressed his gratitude to Guinness Ghana for the opportunity to champion its new campaign, ‘Black Shines Brightest’.

The dancer, who has made waves and strides in his field has acknowledged that the biggest highlight of his career yet has been his selection to run the recently launched campaign by Guinness, which in his own words is ‘Unbelievable’.

Building his entire dance career on his own, Incredible Zigi started by dancing at malls and small street events. Now he is an icon inspiring millions of young creatives in Ghana and the face of Black Shines Brightest Campaign.

Indeed, it is people like Zigi, young budding creatives and culture makers who are leaving the past and all its hindrances by carving a niche for themselves in their crafts that the ‘Black Shines Brightest’ seeks to identify and celebrate;

Speaking at a Guinness Creative Master Class event which was part of the Bright House Experience organized in Tamale, Incredible Zigi said,” A whole Guinness choosing me as one of the culture-makers feels so great. It has been the biggest highlight of my dance career”.

Sharing his experience with young and aspiring creatives from Tamale, Incredible Zigi said he had worked extremely hard for several years before making waves and eventually being recognized by Guinness to headline a campaign. He encouraged the young creatives to carve a niche for themselves by nurturing their creative skills and talents.

Speaking at the Creative Master Class, Head of Beers (Heineken Portfolio and Guinness Trademark) at Guinness Ghana, Roland Kwasi Larbi Ofori emphasized that Guinness, through the Bright House Experience platform and the Creative Master Class, aims to drive thought leadership and conversations about the creative arts.

“In Ghana, there have been concerns within the creative arts industry on discussing specific topics and this stifles growth. We partnered with 3 Music Network today to debunk these myths and encourage creative arts enthusiasts to believe in themselves and overcome any fears they have because indeed, Black Shines Brightest.”

The 2-hour engaging session held in partnership with 3 Music Network featured Incredible Zigi, a celebrated Dance Artist and choreographer, Oheneba Yaw Boamah, Creative Director of Abrantie the Gentleman, Baba Sadiq Abdulai Abu, Founder / Managing Director of 3 Music Networks (Organizers of 3 Music Awards) and George Britton, Talent Manager / CEO of GB Records and Hassan Alhassan, Artist Manager. The session was moderated by Nash Iddi, a media personality. The facilitators shared their success stories, challenges, and tactics of excelling in their various crafts.

After the Master Class, The Bright House Experience, a fundamental part of the Guinness Black Shines Brightest campaign was unveiled in Tamale. This is a model bar which serves as a cultural space and a hub for people to connect and energize each other with creativity, inspiration and, of course, a cold bottle of Guinness.

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