Guinness Ghana Breweries Limited (GGBL) has recognised and rewarded its best performing Key Distributors at the 2017 Key Distributor Conference held in Sunyani.

The annual conference affords GGBL and its KDs the opportunity to strategies and deliberate on a shared vision that will improve consumer brands experience for the new financial year and was under the theme ‘Taking Over – Going Higher’.

Luck Ochieng, Sales Director of GGBL, said ‘Our key distributors are key partners of our business and every year we meet to evaluate our performance and partnership to ensure we deliver the best product and experience to our customers and consumers.

We also use this opportunity to celebrate our best-performing distributors for the past year which is true to our purpose of celebrating life every day, everywhere. I am encouraged by the passion and commitment we share with our distributors to maintain and extend our leadership in Ghana’s beverage industry’. 

For recognition, the Key Distributors which are grouped in three categories (Gold, Silver and Bronze) were judged based on their sales out target, journey plan adherence, inventory and account management among others.

Lesken Enterprise based in Bolgatanga adjudged the best KD in the gold category for exceptionally delivering on each of the judging criterion.

He was presented with brand new 709 Tata Truck, whiles Double C Enterprise based in Koforidua came up second in the gold category and was presented with a 407 Tata Truck and Blue Banana Ventures located in Kumasi was adjudged third with a GHC15,000.00 worth of furniture.

Other winners were Primus Distributions Limited – Overall Best KD in the Silver Category; Magfrimp Enterprise – Overall Best in the Bronze Category. All winners were rewarded with a variety of prizes to improve their business performance.

Commenting on the awards Mr. Kenneth Anewenah, MD of Lesken Enterprise Limitedpaid glowing tribute his parents who started the business in 1982 as well asthe support he receives from his family.

He said “I am exceedingly humbled and overwhelmed by this award, not because we have not won the overall best KD before but because of the competitiveness, objectivity, and transparency of this year’s award. I dedicate the award to my hardworking team at Lesken, the Chiefs, and People of the Upper East region. I also wish to commend management of GGBL for the continuous support they lend to our business and the listening ear they continue to give to us.”