The Ghana Insurers Association (GIA) on Friday organised a soiree for the press to kick-start a month long insurance awareness campaign for the public. The campaign, which starts September 28, will end on October 27. It is under the theme: "Fresh thinking fresh approach; A strong insurance industry, an asset to the national economy." Activities lined up for the period included public lectures in Accra, Kumasi, Tamale and Takoradi. There will also be a float along selected streets of Accra, fun games at the Kaneshie Sports Complex, a quiz competition, which will be broadcast live on GTV and radio and a dinner dance. Mr Mahama Baba, President of the GIA, said during the period, the Association would interact with the public through a series of activities to get insurance closer to the public. He said the aim of the campaign was to generate the interest of the public in insurance so that people would appreciate its economic impact. Mr Ebenezer Allotey, Managing Director of Prime Insurance Company Limited, told the Ghana News Agency that there were limited understanding and misperception about the insurance concept and that the campaign sought to correct those issues. Source: GNA