The Institute of Public Relations, Ghana (IPR, Ghana) will join the international community to mark this year’s World Public Relations Day by igniting stimulating discussions on the current trends and challenges within the Ghanaian PR industry.

On Thursday, 13th July 2023, IPR, Ghana, the sole professional body for Public Relations practitioners in Ghana, will host a National PR Dialogue themed ‘Elevating Public Relations’ Excellence in Ghana.’

A statement issued by IPR, Ghana on Tuesday, said distinguished PR practitioners, communicators, and business leaders will converge to explore the dynamic world of PR through interactive panel discussions and a captivating keynote address by the President of IPR, Ghana, Mawuko Afadzinu, APR.

“The dialogue will foster an atmosphere of collaboration and innovation, emphasizing the significant impact of PR practitioners in bridging gaps and driving positive change across various sectors. The address will be followed by a discussion from a distinguished panel including Aba Lokko, Petra Aba Asamoah, Comfort Edu and David Damoah. The panel will be moderated by Dr. Nafisah Mahama”, said the statement.

It continued; “The event offers a unique platform for professionals to engage in insightful conversations, exchange ideas, and share best practices that can elevate the effectiveness and reputation of the PR industry in Ghana. Both seasoned practitioners and students will have the opportunity to expand their knowledge in the field of PR while forging valuable connections with like-minded professionals from both the public and private sectors.”

World Public Relations Day, celebrated annually, recognises the pivotal role that Public Relations plays in shaping communication, fostering relationships, and enhancing understanding between organizations and their target audiences.

This year's theme, "Harnessing the Power of Public Relations," highlights the extensive reach and potential of PR in shaping industries, governments, and brands.

By participating in this event, PR professionals, students, and individuals with a keen interest in the field will gain valuable insights and contribute to the growth of the PR industry in Ghana.