The name change was part of a larger discussion
Just moments before the proposed name change, West was discussing how he has bounced back from the aftermath of 2016, a difficult year for him, and is approaching the brand with innovative and environmentally-conscious solutions. West seemed to unravel in the fall of 2016, shortly after the launch of his fashion line "Yeezy Season 4." Within a month of the launch, his wife Kim Kardashian West was robbed at gunpoint in Paris. By November, West was hospitalized for exhaustion hours after canceling his 2016 tour.DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.
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