Maverick Research, a prominent insights and strategy consultancy, and SentiOne, a provider of AI-powered social media listening tools, have joined forces to introduce an innovative social listening service tailored for businesses operating in Sub-Saharan Africa.

This partnership aims to deliver unprecedented social media intelligence, combining the regional expertise of Maverick Research with SentiOne’s cutting-edge AI technology.

The newly launched social listening service offers real-time monitoring of various social media platforms, enabling businesses to gain crucial insights into consumer behaviour, trends, and sentiments.

Powered by advanced AI algorithms and natural language processing, the service analyses both social and online media data to extract valuable information.

These insights can then be utilised by businesses to shape their marketing strategies, enhance product development, and manage their brands more effectively.

The Managing Principal of Maverick Research, Ato Micah said they are thrilled with the new partnership since they would be able to offer an advanced social listening service to businesses in Sub-Saharan Africa.

“Given the rapid growth of social media in the region, businesses require reliable tools to monitor and analyse social media conversations. Our collaboration with SentiOne allows us to combine our regional expertise with their state-of-the-art AI-powered tools, providing valuable insights that help businesses stay ahead of the competition” he said.

Chief Executive Officer of SentiOne, Bartosz Bazinski expressed excitement about the collaboration stating, “we are delighted to collaborate with Maverick Research to bring our AI-powered social listening tools to businesses in Sub-Saharan Africa.

"Our platform utilises advanced AI algorithms to analyse social media data in real-time, extracting valuable insights. Through this partnership, we can deliver these insights to businesses in the region, assisting them in making informed decisions that drive growth.”

Businesses in Sub-Saharan Africa can now access the social listening service provided by Maverick Research and SentiOne.

To learn more about the service or request additional information, interested parties are encouraged to contact info@maverick-research.com.

Maverick Research is a leading insight and strategy consultancy in Sub-Saharan Africa, specialising in research-based insights and strategic consulting services.

Leveraging its deep regional expertise and strategic thinking, Maverick Research provides actionable insights that drive growth for businesses across the region.