The industry leader in health and wellness products, Max International has turned its marketing strategy to create more jobs for women as it launched its Max Beauty range of products.  The choice to venture to cosmetics, according to CEO of Max International, Joe Voticky is to create more job opportunities for Ghanaian women. These products – aimed to boost the facial touchup of the African woman has also been designed to economically empower women in Ghana and across the continent.  Mr Voyticky told JoyBusiness “the impact of this product on the already 30-billion-dollar cosmetic market in Ghana is amazing. Max International is fired up to create more wealth and job opportunities for everyone especially African women”. The cosmetic product will involve the training of women in basic entrepreneurial skills which will not only help bring business opportunities to them but also help them start and manage their business properly. Country Manager of Max International Tekle Menelik noted that this range of product will go a long way to empower women to make more and push harder to make an impact within the economic space. He, therefore, called on women to join the Max Beauty International. “At max international, you get equal pay for equal work. It doesn’t matter your gender or your qualification. It’s a meritocracy and solely based on the work you do. Work in equal money out,’’ he stated. Max International LLC was founded in 2007 and currently conducts operations in the United States, Canada, Australia, New Zealand, Colombia, El Salvador, Singapore, the Philippines, Hong Kong and Ghana through direct sales force made up of more than 100,000 home-based distributors.