Pay-TV giant MultiChoice has pushed back against recent criticisms from Communications Minister, Samuel Nartey George, over the pricing of DStv services in the country.

In a statement signed by its Managing Director, Alex Okyere, the company described the Minister’s remarks as unfortunate and maintained that it remains committed to dialogue and fair pricing.

“It is regrettable that the Honourable Minister has taken this stance,” MultiChoice said in a press release, “notwithstanding our ongoing endeavours to engage with the Honourable Minister candidly and in good faith on this important matter.”

The company’s response comes amid growing pressure from the Ministry to reduce DStv subscription fees, following the recent appreciation of the cedi.

While acknowledging the currency’s gains, MultiChoice firmly rejected the suggestion that this development alone justified a drop in prices.

“While we appreciate the recent appreciation of the cedi (which we have never referred to as a ‘fluke’), it is not tenable to reduce the DStv subscription fees in the manner proposed by the Minister,” the company stated.

MultiChoice said it has proposed an alternative engagement path to both the Minister and the National Communications Authority (NCA), in a bid to resolve the impasse.

Read also: DStv faces licence suspension by August 7 if it fails to reduce Ghana prices – Sam George warns

It stressed that the company values its long-standing presence in Ghana, spanning over three decades, and is deeply aware of the implications the situation could have for its local employees, agents, dealers, and partners.

“We are mindful of the dire implications that an impasse may have on you and your livelihoods,” the statement noted, addressing its broader ecosystem of stakeholders.

“We assure you that we are committed to working together with the Honourable Minister and the NCA to resolve this matter.”

Defending its pricing structure, MultiChoice said it continues to strive to keep DStv fees as low as possible without compromising on content quality or service delivery, despite macroeconomic and competitive pressures in the market.

The standoff adds to an increasingly public conversation around consumer protection, market regulation, and affordability in Ghana’s digital and broadcasting landscape.

Sam George, known for his vocal stance on telecom and digital rights issues, has in recent weeks ramped up criticism of DStv pricing, suggesting that the recent improvement in Ghana’s economic outlook should be passed on to consumers through lower fees.

MultiChoice, however, believes the realities of its business model—including content acquisition costs, licensing, infrastructure, and exchange rate volatility—make a drastic reduction unfeasible.

The company concluded its statement with an assurance of its commitment to lawful operations in Ghana and a willingness to maintain open lines of communication with the government.

“MultiChoice remains committed to constructive engagement with the Honourable Minister and to complying with all applicable laws and regulations in Ghana and trusts that the authorities will do likewise,” the release concluded.