Audio By Carbonatix
Netflix is trialling a crackdown on password sharing.
Some users have reported seeing a screen saying, "If you don't live with the owner of this account, you need your own account to keep watching."
A spokesperson told the BBC: "This test is designed to help ensure that people using Netflix accounts are authorised to do so."
A decision has yet to be made as to whether the company will roll this out across its network.
In the trial, users can verify they are allowed to access the account by a code, sent via text or email.
Netflix is trying to crack down on ineligible users, though it is unclear how many people use the platform against their terms of service.
Streaming platforms, including Netflix, HBO Go, Amazon Prime and Disney+, allow users to create multiple profiles within the account, but the terms and conditions specify they are meant to be used by people in the household.
During a 2016 webcast, Netflix co-founder and chief executive Reed Hastings said: "Password sharing is something you have to learn to live with, because there's so much legitimate password sharing, like you sharing with your spouse, with your kids, so there's no bright line, and we're doing fine as is."
In October 2019, chief product officer Greg Peters said the company was looking at the issue of password sharing, but said it had no "big plans to announce at this time in terms of doing something differently there".
Netflix gained almost 37 million new subscribers in 2020 and now has more than 200 million subscribers around the world.
An increase in prices, a global lockdown, and shows such as Tiger King and The Queen's Gambit saw Netflix report nearly $25bn (£18bn) in revenue and almost $2.8bn (£2bn) in profit.
Latest Stories
-
NAIMOS disrupts nighttime illegal mining operations along the Ankobrah River
9 minutes -
Health Ministry adopts population-based pharmacy licensing to boost universal healthcare
11 minutes -
Ghana Publishing says recent turnaround due to current administration, not former MD
11 minutes -
We voted, now we need water and roads – Bono East residents to government
13 minutes -
Vice President lauds Local Government Ministry for driving decentralisation reforms
15 minutes -
Spatial Planning Authority proposes 90-day emergency pilot to break Accra’s gridlock
19 minutes -
WAFCON 2026: Black Queens in Group D, face Cameroon, Mali and Cape Verde
34 minutes -
NCCE urges public to prioritise importance of paying tax for development Â
38 minutes -
Widespread delays hit Uganda election amid internet shutdown
39 minutes -
Fear grips Akoti health centre staff after armed men storm facility
41 minutes -
Astronauts splash down to Earth after medical evacuation from space station
46 minutes -
Solutions gather dust: Spatial planner laments idle €2.4M transport blueprints amid Accra’s gridlock
47 minutes -
Abossey Okai spare parts dealers deny price hikes amid transport shortages
57 minutes -
Assibey-Yeboah urges NPP to field new flagbearer, rejects Bawumia repeat bid
1 hour -
Ohwimase residents threaten mass demo over deplorable roads
1 hour
