PHD Ghana in collaboration with a number of partners in science and technology-oriented businesses, marketing and media industry practitioners is hosting an interactive two-day masterclass series. Christened ‘The Masterclass Accra – Science meets Marketing’ it will offer a rare occasion for instructive knowledge-sharing by experienced experts in the country’s state-of-the-art lecture theatre at the London College of International Business Studies. The event which comes off in November and December this year is an interactive meeting of minds and hearts aboard a cruise on the Dodi Princess on Lake Volta. A key challenge facing many marketing practitioners today is the break-neck speed at which technology is causing paradigm shifts, empowering consumers and driving dramatic disruption of traditional industry sectors. It is critical for marketers to take a closer look at the reality of how science is revolutionising their industry today. The latest thought leadership publication by PHD Worldwide, titled Overthrow II – 10 strategies from the new wave of challengers, will be officially launched in Ghana on November 8. PHD Ghana will recognise 10 national personalities and brands that have demonstrated a challenger mindset through both their narrative and strategies in Ghana over the years. PHD Ghana CEO, Bright Ladzekpo, commented: “The enormous energy and excitement generated in the marketing and business community by challenger brands is simply inspiring. “We think that challenger behaviour is not confined to the new or the small. Brands of all sizes – whatever their category, competition, heritage or personality – can benefit from adopting a challenger mindset to drive more ambitious growth and make the impact they desire.” The masterclass sessions will discuss the strategic importance of gaining a deeper understanding of data science, digital disruption, artificial intelligence, career advancement, media monitoring and marketing science.