The compelling success story of the Chief Executive Officer of rLG Communications, Roland Agambire was once again rewarded as he was crowned the 2011 Marketing Man of the Year at the 23rd Chartered Institute of Marketing Ghana Marketing Performance Awards held last Saturday.
The rLG CEO took home the most coveted award on the night previously won by Mr. Samuel Amo Tobbin, CEO of Tobinco Pharmaceuticals Group of Companies.
The 38-year-old man who hails from Kassena Nankana, one of the poorest districts in Northern Ghana made history as he became the youngest man to have been crowned with the CIMG diadem.
Mrs Ellen Hagan, Chief Executive Officer, L’aine Services, a Human Resource Development organisation, headquartered in Accra was also adjudged the 2011 CIMG Marketing Woman of the Year at the impressive and colourful ceremony held at the Banquet Hall of the State House.
An elated Agambire, who’s rLG phones also won the Product of the Year, expressed disappointment that there are no policies that protects the indigenous industries against established foreign companies
According to Agambire, the situation has created an unhealthy competition for his firm explaining that this was one of the reason why people dont’t patronise the rLG phones.
The 23rd Marketing Performance Awards rewarded the efforts of 34 individuals and organizations who distinguished themselves in the year under review. The theme for this year’s event was The Role of Marketing for Sustainable Multi-Party Politics.
The CIMG President, Mrs Shola Safo Duodu in her address stated that what the Ghanaian political terrain requires is better marketing that focuses on current and emerging needs of the electorate.
As Ghana heads to the December 7 polls, Mrs Safo Duodu counseled politicians not to use coercion as a means of appealing to the electorate but rather their ability to convince the electorate about one’s candidate character, policies, leadership potential among others.
Click here to see photographs of the CIMG awards.
Find below list of full award winners.
MARKETING MAN OF THE YEAR,2011
CEO RLG COMMUNICATIONS
MARKETING WOMAN OF THE YEAR, 2011
MRS. ELLEN HAGAN
CEO L’AINE SERVICES
MARKETING PRACTITIONER OF THE YEAR, 2011
KWAME A.B. WIAFE
PZ CUSSONS GHANA
MARKETING STUDENT OF THE YEAR, 2011
MR. VICTOR NII TETTEY MAC-CARTHY,
COMMERCIAL TRAINING MGR,
CROWN AGENTS GHANA LTD.
CIMG HALL OF FAME –RETAINERS
SIC INSURANCE COMPANY LTD
TOYOTA GHANA LTD
MELCOM GROUP OF COMPANIES
VANGUARD ASSURANCE COMPANY
OUTDOOR ADVERT OF THE YEAR 2011
DALEX FINANCE (PAMPERING)
PRINT ADVERT OF THE YEAR 2011
L’AINE SERVICES (BENDING OVER)
TV ADVERT OF THE YEAR 2011
GHANA AIDS COMMISSION – AIDS CAMPAIGN(AZONTO)
RADIO ADVERT OF THE YEAR 2011DEVTRACO
MASTERS PLAN GATED COMMUNAL LIVING
TV PROGRAMME OF THE YEAR 2011
RADIO PROGRAMME OF THE YEAR 2011
EYE WITNESS NEWS – CITI FM
BRAND ACTIVATION OF THE YEAR 2011
LIFEBUOY HANDWASH – UNILEVER
NOT FOR PROFIT ORGANIZATION OF THE YEAR 2011
BUSINESS ADVOCACY CHALLENGER FUND (BUSAC FUND)
INSURANCE COMPANY-LIFE OF THE YEAR 2011
ENTERPRISE ASSURANCE COMPANY
INSURANCE COMPANY-GENERAL OF THE YEAR 2011
METROPOLITAN INSURANCE COMPANY
HOSPITALITY FACILITY OF THE YEAR 2011
PETROLEUM COMPANY OF THE YEAR 2011
TOTAL PETROLEUM GH LTD
MEDIA ORGANIZATION OF THE YEAR 2011
GLOBAL MEDIA ALLIANCE
MOTOR FIRM OF THE YEAR 2011
AUTO PLAZA LTD
BANK OF THE YEAR 2011
AGRICULTURAL DEVELOPMENT BANK
INDIGENOUS CATERING FACILITY OF THE YEAR 2011
YAA SERWAA – KUMASI
ISP COMPANY OF THE YEAR 2011
TELECOM COMPANY OF THE YEAR 2011
MARKETING ORIENTED ORGANIZATION OF THE YEAR 2011
TOBINCO PHARMACE LTD
AIRLINE OF THE YEAR 2011
RETAIL OUTLET OF THE YEAR 2011
SOMOVISION GHANA LTD
MANUFACTURING CO. OF THE YEAR 2011
ASADTEK GROUP LTD
AGRO BASED CO. OF THE YEAR
PRODUCT OF THE YEAR 2011
EMERGING BRAND OF THE YEAR
MRS. SALOMEY FRANCOIS, EXECUTIVE DIRECTOR AND FOUNDER OF NEW HORIZON SPECIAL SCHOOL