Serene Insurance Company Limited, a subsidiary of the First Sky Group and a prominent player in Ghana’s general insurance sector has taken a significant step to celebrate the invaluable contributions of its agents.

The company hosted its inaugural Agents Awards Night at the SU Tower terrace in Accra, bringing together agents, agency officers, and staff from all 16 regions of Ghana.

The event was an evening of recognition, celebration, and inspiration, highlighting the agents' pivotal roles in driving Serene Insurance's growth and positioning it as the New Face of Insurance. Over 38 agents were awarded for their exceptional performance, commitment to excellence, and contribution to expanding the company's clientele base.

Honoring Excellence: Top Performers Recognized

The awards, which were categorised into loyalty awards for long service, best regional agents, and the coveted national overall best agent, underscored the competitive spirit and professional standards upheld by Serene Insurance agents.

Mr. Kofi Senya, an agent based in Kumasi, emerged as the National Overall Best Agent for 2024, a recognition of his exceptional contribution to the company's success.

Miss Esther Acheampomaa, who demonstrated remarkable dedication, earned the title of First Runner-Up Overall Best Agent.

Mr. Charles Oppong, representing Accra, secured the position of Second Runner-Up Overall Best Agent.
Each awardee received citations, plaques, and packages as a token of appreciation for their efforts in driving Serene Insurance’s success.

Leadership Commends Agents' Contributions

The General Manager for Business Development and Marketing, Nana Yaw Owusu Dwomoh, lauded the agents for their remarkable efforts in enhancing Serene Insurance’s reputation as a trusted provider of innovative and cost-effective insurance solutions.

“Our recent accolades, including the Emerging Insurance Brand of the Year, Best Growing Insurance Company, and the CSR Leadership Award, are a testament to the hard work of our Board, management, staff, and agents. Together, we are reshaping the industry and building a strong foundation for the future,” Mr. Dwomoh remarked.

The Chief Executive Officer of Serene Insurance encouraged the agents to prioritize client retention, emphasizing that retaining existing clients is crucial for sustainable growth.

She urged them to maintain accurate client records under the Know Your Client (KYC) principle to ensure credible databases that foster long-term customer relationships.

Expanding Horizons: New Branches Strengthen Presence

In 2024, Serene Insurance expanded its operations by opening two new branches, bringing its total operational offices to 11 since its inception in 2018. The Takoradi branch, launched in July, and the Accra East (Adentan) branch, opened in November, reinforce the company’s commitment to accessible and innovative services.

With a strong financial base, unmatched customer service, and inclusive product offerings, Serene Insurance continues to solidify its position as a key player in Ghana’s insurance industry.

A Legacy of Excellence

Founded in 2016 and officially launched in 2018, Serene Insurance has built its reputation on the pillars of customer advocacy, prompt claims payment, and innovative service delivery. As part of the First Sky Group, whose shareholders include First Sky Construction and the Volta Serene Hotel, the company combines financial strength and industry expertise to redefine the insurance landscape.

“Serene Insurance is not just a company; it is a movement that believes in satisfied clients as its best ambassadors. Through innovation and agility, we are delivering products and services that meet the needs of today’s insurance market,” the CEO emphasised.

The New Face of Insurance

Serene Insurance’s commitment to excellence, innovation, and client satisfaction has positioned it as a leader in the industry. The company’s awards night not only celebrated its agents but also reaffirmed its mission to transform the insurance experience for Ghanaians.