Brands Management expert, Professor George Kofi Amoako, says the success of every corporate entity in terms of sustained sales performance and revenue growth is anchored on the quality of the personal brands of the corporate entity.

The Guest Speaker at the National Sales Leaders Conference which was powered by MGA Consulting added strong personal brands add value to the brands of the corporate entity.

The programme was organized at the Accra International Conference Center from 14th - 15th August 2024 under the theme, “Sales Unleashed:The Role of Sales in Sustained Organizational Revenue Growth and Economic Development”.

“Personal Branding and Sales Performance” was the topic assigned to Professor Amoako, the Director of Research, Innovation and Consultancy at Ghana Communication Technology University.

According to Prof.  Amoako, an individual personal brand is the combination of his or her image and reputation, and it includes values, passion, drivers, attributes and personality.

He mentioned that how we present and conduct ourselves daily is the foundation of our personal brand.

Delivering on the topic, Professor Amoako indicated that, salesmanship performance requires tenacity, communication, consistency, product knowledge, appearance, personal grooming, sales training & mentorship, building sustainable relationships and technology application in sales.

He stated that individual uniqueness and significant achievements translate into value in salesmanship.

Prof. George Amoako gave practical ways to manage as well as improve personal brands including proactiveness, positivity, accomplishment promotion, effective communication, strong commitment to organizational goals, diligence, selflessness, volunteerism and choosing relationships wisely.

Pragmatically, Professor  Amoako indicated that drawing from the World Economic Forum, the essential skills which he says are very relevant to sales professionals for effective sales performance include critical analytical thinking & innovation, active learning & strategies, creativity, originality, initiatives, leadership, social influence, resilience, stress tolerance, flexibility, technology use, monitoring and controlling.

He urged sales leaders across all sectors of the industry to frequently conduct SWOT analyses regarding their Salesmanship aimed at transforming as well as contributing to sustained organisational revenue growth and economic development.

Also, professionally, he advised participants of the Conference to take their branding seriously as it has positive implications for salesmanship as firms see solutions in valuable individuals.

Professor George Kofi Amoako, one of the topmost branding experts in Africa reiterated the need for individual and corporate entities to sustain the efforts of leveraging social media platforms to build an impeccable personal brand because a strong personal brand catalyses career push.