Branding

‘I only sell who I am’ – Okyeame Kwame preaches branding without pretence

Building a Global Brand: Practical branding strategies for international growth

Borrowed influence – The ethics of using celebrity lookalikes in competitive branding

If I were starting music today, I would put more effort in my branding – Mzbel

Inadequate marketing strategies, detrimental to local cashew consumption – Expert

Strong personal brands add value to corporate brands and increase sales performance – Prof George Amoako

Joseph Opoku Mensah: The world of brand alchemy: Transforming ordinary elements into extraordinary brand identity

Branding, a strategy to improve public services’ perception

Nana Essilfuah Boison: Becoming a choice brand in the digital age

Paa Kwesi Schandorf: The misconception about ‘branding’ and why people live ‘fake’ lives

Muniru Husseini: Branding yourself for success

Becoming an influencer: How to create content and approach brands as a newbie

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