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Branding
‘I only sell who I am’ – Okyeame Kwame preaches branding without pretence
Building a Global Brand: Practical branding strategies for international growth
Borrowed influence – The ethics of using celebrity lookalikes in competitive branding
If I were starting music today, I would put more effort in my branding – Mzbel
Inadequate marketing strategies, detrimental to local cashew consumption – Expert
Strong personal brands add value to corporate brands and increase sales performance – Prof George Amoako
Joseph Opoku Mensah: The world of brand alchemy: Transforming ordinary elements into extraordinary brand identity
Branding, a strategy to improve public services’ perception
Nana Essilfuah Boison: Becoming a choice brand in the digital age
Paa Kwesi Schandorf: The misconception about ‘branding’ and why people live ‘fake’ lives
Muniru Husseini: Branding yourself for success
Becoming an influencer: How to create content and approach brands as a newbie
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