Unilever Ghana, a leading manufacturer and marketer of broad categories of products under foods and beverages, home care and personal care categories, has unveiled an improved version of its new product, Pepsodent charcoal.

“This remarkable toothpaste has been meticulously crafted by the brilliant minds at Unilever Ghana, renowned for our unwavering commitment to innovation and excellence” the Managing Director of Unilever Ghana, George Owusu-Ansah stated at the relaunch event on Friday, February 23, 2024, in Accra.

Pepsodent Charcoal made its debut in 2020, marking a significant milestone in oral care innovation.

The MD explained “Following its launch, as is common with groundbreaking products, it wasn't long before competitors emerged. However, our enduring connection with our consumers provided us with valuable feedback. We welcomed their feedback and dedicated ourselves to refine and improve our formula. The result is our latest iteration, now 10x more potent, offering unmatched teeth whitening and breath freshness, thanks to the inclusion of zinc.

He added that the company has maintained its “commitment to anti-cavity protection, a hallmark of the Pepsodent brand. This enhanced formula is a testament to our commitment to listen, adapt, and deliver superior oral care solutions to our consumers.”

According to Mr Owusu-Ansah, Managing Director, the goal of the company is to always provide its consumers with products that do not only meet their needs but also exceed their expectations.

“With Pepsodent Charcoal toothpaste, we are offering a revolutionary product that guarantees more benefits, offers whitening, freshness and strong teeth which enables our customers to do more, be more, and smile more” he noted.

He mentioned that beyond its exceptional cleaning prowess, Pepsodent Charcoal embodies the very essence of care and compassion that has defined the Pepsodent brand.

For generations, Pepsodent has relentlessly championed the cause of oral health, fostering a belief that every smile matters, regardless of social standing or circumstance. This unwavering commitment has been exemplified through countless initiatives aimed at raising awareness about the importance of oral hygiene and empowering individuals to achieve optimal dental health.”

The MD said the brand’s partnership with the Ghana Dental Association (GDA) “stands as a testament to a shared vision of a nation with radiant smiles.”

He disclosed that they have collaborated to organise countless dental outreach programmes, providing free checkup treatments to underserved communities and launching teledentistry; a service that allows Ghanaians to have free dental consultation.

He added that annually, they have led the charge to commemorate World Oral Health Day, underscoring the significance of maintaining good oral health practices.

Through these initiatives, he said Pepsodent has consistently communicated the fundamental importance of visiting a dentist at least twice a year and brushing teeth both morning and night.
He said the brand firmly believes that preventive care is paramount in achieving and maintaining a healthy smile, and they are dedicated to equipping Ghanaians with the knowledge and resources necessary to prioritise their oral health.

“As we reintroduce Pepsodent Charcoal to the Ghanaian market today, we reaffirm our unwavering commitment to the people of Ghana. We are confident that this revolutionary toothpaste will empower you to achieve brighter smiles, fresher breath, and a renewed sense of confidence.

He reiterated the company’s commitment to creating a future where every Ghanaian has access to the oral healthcare they deserve.

“As we embark on this exciting new chapter in the Pepsodent journey, let us embrace the power of Pepsodent Charcoal and work together to build a nation where every smile shines brighter. Let us continue to champion the cause of oral health, ensuring that every Ghanaian can unlock the boundless opportunities that a healthy smile brings.