The internet is said to be one of the greatest inventions of all time and has become a catalyst for business branding and marketing.
Ghana logged onto the internet in 1995 and now ranks 10th in Africa and 47th most connected country in the world.
Facebook, which is arguably the most commonly used social media network in Ghana generates virtually all of its revenue from advertising and from fees associated with its payment infrastructure, which enables users to purchase virtual and digital goods from its platform developers.
Facebook's revenue in 2015 was an estimated $17.93 billion.
Today, AM business explores the diverse ways social media is being used to advertise Ghanaian businesses and grow revenue.
DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.
Tags:
Latest Stories
-
EC must facilitate not frustrate right to vote – Haruna Iddrisu
14 mins -
NPP losing democratic credentials, they must be worried about Alan’s breakaway – Haruna Iddrisu
1 hour -
Alan’s breakaway regrettable, but his justification has no basis – Nana Akomea
2 hours -
Limited voters’ registration: Provision must be made for extra days in Bawku if need be – Nana Akomea
2 hours -
Ghana’s air quality crisis: Asthma burden worsens as air quality further deteriorates
3 hours -
Sam Larry in police custody over Mohbad’s death probe
3 hours -
Playback: Newsfile discussed Alan Kyerematen and impact of DDEP
4 hours -
BoG Governor signs book of condolence in memory of late Ga Manye
4 hours -
Man fakes his own kidnapping to hide infidelity from girlfriend
15 hours -
Accra 2023: LOC presents transportation plan to Technical Committee of African Games
15 hours -
My fashion career was birthed after deferring my course due to my father’s death – Elikem The Tailor
16 hours -
Meet 6 inspiring SHS girls who defied the odds to become community service champions
16 hours -
Opticians in Ghana decry lack of tools for professionals under training
16 hours -
EC can extend registration for peace to prevail in Bawku – CODEO
17 hours -
Niger attack: Soldiers killed by hundreds of jihadists in Kandadji
17 hours