Leading travel company, Litina travel and tour will launch an initiative designed to turn the World Cup into a gateway for Ghanaian commerce.

The ceremony, which will be graced by the Minister of Trade, Agribusiness and Industry, Madam Elizabeth Ofosu-Adjare, will take place at the Alisa Hotel on Friday, April 17.

Dubbed the “Litina 2-in-1 Experience,”, it blends travel to the World Cup with an international business exhibition aimed at connecting Ghanaian brands directly with global consumers and investors.

Aside from watching the tournament, there's a “Made in Ghana: FIFA World Cup 2026 Expo,” a two-day exhibition scheduled for 22–23 June 2026 at the Envision Hotel & Conference Centre in the United States.

As Ghanaian supporters, diaspora communities, international tourists, and global business figures converge in North America for football’s biggest festival, the expo will create a dedicated platform for Ghanaian businesses to tell their story. Not through advertisements.

Instead of Ghanaian companies chasing foreign markets across continents, the markets will be gathered in one place during the world’s most watched sporting event.

Corporate organisations, SMEs, and entrepreneurs across sectors are invited to participate. Expected product categories include:

• Processed foods and beverages

• Chocolate and cocoa products

• Fashion, garments, and made in Ghana textiles

• African fabrics and handicrafts

• Cosmetics and beauty products

• Spices and agricultural products

• Real estate and investment services

Chief Executive Officer of Litina Travel and Tours, Ernestina Sefaa Abroquah, said the concept was created to ensure that Ghanaian participation in the 2026 FIFA World Cup goes beyond football.

According to her, the global tournament presents a powerful opportunity for Ghanaian companies to promote “Made in Ghana” brands to the diaspora and international buyers while supporting the national team.

“The World Cup attracts millions of people from across the globe. We want Ghanaian businesses to take advantage of this moment not only to support the Black Stars but also to introduce their products to new international markets,” she said.

She noted that the Litina initiative aims to place Ghanaian entrepreneurs at the centre of the networking, trade engagement, and investment discussions that naturally surround major global sporting events.

Through the Litina 2-in-1 Experience, participating companies will benefit from:

• Exhibition space at the Made in Ghana World Cup Expo

• Direct access to Ghanaian diaspora consumers

• Opportunities to meet international distributors and investors

• Brand visibility during one of the world’s biggest sporting events

• Structured business networking events

The travel package itself includes visa support, official match tickets for Ghana’s group-stage games, return charter flights, accommodation, travel insurance, and access to curated networking sessions.