Global Media Alliance in collaboration with Japan Motors has launched its annual corporate run and walk.

Marking the 14th edition, the run was launched on Tuesday, August 6, at the Silver Star Tower.

The Corporate Run and Walk is an event aimed at, promoting regular exercise amongst corporate Ghana, providing a platform for networking and celebrating Kwame Nkrumah Memorial Day.

Held annually on 21st September, the run is also regarded as a charity run. Over the years, organizers of the run donate 15 per cent of registration fees to the Ghana Blind Union (GBU), helping make life easier for persons living with visual impairment.

Head of Events, Brands and Marketing at Global Media Alliance Broadcast Company (GMABC), Bridget Mensah speaking on behalf of Group CEO of GMA, Ernest Boateng stated the objective behind this special event.

She mentioned “This special event is to generate revenue to support the Ghana Blind Union (GBU), an organization that is very dear to both Global Media Alliance and Japan Motors.

"Each year, we donate part of the revenue obtained from the run to the GBU, promoting a more inclusive environment and highlighting the need to support visually impaired individuals."

Director of Lakeside Estates, Salah Kwaku Kalmoni said, “This run aims to promote a healthy lifestyle amongst corporate Ghana.

"We need all corporate bodies to join us on this run for both health and charity. To partake in the run, all one has to do is pick up registration forms for a cool ¢90 for individuals and ¢4,000 as registration and sponsorship fee for a corporate team of five."

Programs Manager of Happy FM, Kwabena Ampong sharing insights on the level of support provided by 98.9 FM as a media partner of the run stated, "Our support goes beyond promotion, we also believe in giving back to the community.

"That’s why we are excited about the decision to donate part of the proceeds to the Ghana Blind Union."

The GMA/Japan Motors Corporate Run and Walk run will take place across four regions simultaneously; Greater Accra, Ashanti, Northern and Western Regions, and across the globe virtually.

The 2024 GMA/Japan Motors Corporate Run and Walk is sponsored by Lakeside Marina Park, YFM, Silver Star Tower, Perception Management International (PMI), Happy 98.9FM, YTV, Lakeside Estate Ltd. Silver Star Auto Ltd, and Silverbird Cinemas.