Airtel has launched its latest national consumer promotion dubbed Supa Star, which offers existing and new Airtel customers the chance to win three BMWs, Samsung S4 phones, shopping vouchers, cash, and airtime in the 3-month-lomg promotion. Supa Star is a lottery-based offer with equal chances for all customers to win in daily and weekly, and it runs on the Merlin Games platform in conjunction with the National Lotteries Authority (NLA). Managing Director of Airtel Ghana, Philip Sowah who launched the promo said: “the Supa Star promotion is designed to allow everyone who owns an Airtel SIM card to have a chance to win any of the three BMWs, 30 Samsung S4 phones, trips to Brazil in 2014, cash, shopping vouchers and thousands of cedis in airtime. Overall there is over GHC650,000 worth of prizes in this promotion”. He added that “it is important for us as Airtel that, just as we continuously work to improve our network, increase our coverage even wider, strengthen our Airtel Money platform, we are also mindful of the fact that our customers look forward to receiving and winning goodies such as what we are offering them now.” According to him, Airtel Ghana will continue to be responsive to the customer and will continue to roll out various services and promotions designed to meet the desires and expectations of current and prospective Airtel customers. Airtel Ghana’s Marketing Director, Ashish Malhotra explained the dynamics of the promo, saying that customers accrue points when they use a minimum of 50 pesewas daily, and they also gain points by recharging GHC2 or more. He said points are garnered via Voice, SMS and Data usage, adding that airtime load could be by recharge cards, Easy Recharge and Airtel Money. Malhotra said customers would receive their points accrued daily and have the option of opting out of the daily SMS. “Customers can use short code *450# to check their accrued points and winners will be declared weekly, with a customer winning a BMW at the end of each month for the three months,” he said.