Your favourite midmorning show, the Cosmopolitan Mix on Joy 99.7 FM, is embarking on a campaign on how to lose weight.

The campaign programmed for 30 days, was birthed when the Cosmopolitan Mix team had listeners and people raise concerns about their weight.

Through this segment, the Cosmopolitan Mix wants to aid and guide listeners on how to go about losing weight within 30 days, in a healthy manner.

Speaking on the show, Tuesday, Clinical Biochemist, Ada Enwere explained, the process of losing weight is not a punishment as many people see it. “Losing weight is a lifestyle,” she said.

She, however, explained as a former size 18 turned 10 herself who struggled to lose weight, it is impossible for the journey to begin, without self-acknowledgment and admission on the need for the weight loss.

“No one can convince a person to lose weight. It is when they themselves admit that their weights have become unhealthy, can the journey to losing it begins,” Ada Enwere added.

Also on the show was certified Wellness Consultant, Clifford Ladzekpo, who urged listeners joining in the challenge, to check their body mass indexes and undergo other medical screening before the journey begins.

This is the form the weight loss segment is going to take:

a. Clinical Biochemist and certified fitness trainer Ada Enwere and Wellness Consultant Clifford Ladzekpo are the main advisers on the weight loss journey. They will be invited into the studio to give healthy tips on how to lose weight healthily in 30 days.  

b. On the show, listeners will also receive responses of various gym instructors on complaints they receive on a daily basis, from their customers, in relation to weight loss. They would also give answers on how to go about solving the problem. 

c. Other health experts would also be invited in the studio to share their own tips and provide guidance on healthy weight loss.

d. Producers of the show will also receive and play voice notes of listeners, sharing their experiences in relation to weight loss and how to get the desired effects within 30 days.

e. The Cosmopolitan Mix team will also bring in some celebs to join the campaign.

The sessions of the weight loss challenge will take place every day of the week from 10 am to 12 noon with the host, Mamavi Owusu Aboagy

The weight loss challenge, in the end, would be crowned with a health walk for listeners.