A survey has provided feedback as part of the feasibility study regarding the frequency of the men`s FIFA World Cup. The findings of this online survey, conducted in July 2021, will be used as part of a wider consultation process involving fans, which will take place over several phases.
15,000 respondents were identified as expressing an interest in football and the FIFA World Cup, from a broader market research survey involving 23,000 people in 23 countries, across six confederations, commissioned via IRIS and YouGov, independent industry experts.
An expanded survey, involving over 100,000 people in more than one hundred countries, is currently underway. This survey will be more global in scope, balances elements such as population, geographic diversity, football history and potential, and covers both the frequency of the men and women`s FIFA World Cup, the findings of which will be published in due course.
Based on initial results, the following conclusions can be drawn:
• The majority of fans would like to see a more frequent men’s FIFA World Cup;
• Of this majority, the preferred frequency is biennial;
• There are considerable differences between the so-called traditional markets and the developing football markets; and
• Younger generations in all regions are more open and interested in change than older generations.
Full details will be published on FIFA.com.
Latest Stories
-
EduSpots distributes over 100 tablets and laptops to 30 community-led education spaces
13 mins -
Taxation is driving away investors – FABAG General Secretary
31 mins -
Effutu MP commissions office for Hepatitis B; absorbs cost of testing, vaccination and management
49 mins -
Bawumia pushes for land digitisation to tackle land guard menace
56 mins -
Faith-based institutions are instrumental in national development – Bawumia
1 hour -
Upholding the Integrity of Presidential Promises: A call to Ghanaian leaders
1 hour -
I don’t start ‘beefs’; I only reply – Strongman refutes claims
1 hour -
Vice President Bawumia promises reforms to turn Ghana’s fortunes around
1 hour -
REGSEC warns encroachers along Tema-Sakumono Ramsar site as it races to prevent flooding
2 hours -
Kumasi International Airport to be commissioned ahead of time – Transport Ministry
2 hours -
Vomit your loot now or hold onto it and face the consequences – Asiedu Nketiah to Akufo-Addo, NPP
2 hours -
Democracy is going to reverse in West Africa if we don’t tackle economic hardships – Atuguba
2 hours -
Bawumia commissions 124 housing units for victims of Appiatse disaster
3 hours -
Stonebwoy’s The Livingstone Foundation surprises talented autistic boy with gifts
3 hours -
NPP should’ve referred Kingsley Nyarko’s bribery allegation to the police – Inusah Fuseini
3 hours