Nigerian record label boss and musician Don Jazzy has urged entrepreneurs not to give up on their dreams and goals.

Sharing a video on Instagram, the music mogul said that it is imperative for entrepreneurs to work on their projects and implement their strategies no matter how small.

He acknowledged that starting a business and sustaining it is not easy. However, Don Jazzy believes that the result is worth it.

“Dear entrepreneurs, dream big, start small, but most importantly, start. Know why you started and keep going no matter how rough it gets cos trust me there will be tough times. There will be distractions too but you see me I stay minding my business,” he wrote.

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Don Jazzy’s comment comes after Universal Music Group announced a majority investment in the Nigeria-based Afrobeats powerhouse label Mavin Global (Mavin).

The deal remains subject to regulatory approval and is expected to close later this year.

The Mavin team in Nigeria will be supported by UMG’s global network of labels and businesses.

Currently distributed internationally (excluding Africa) through Virgin Music Group with Rema, Mavin and its roster are already integrated into UMG’s unrivalled network, with multiple signings across U.S. labels, including Republic partnering for Ayra Starr, and Interscope for Lifesize Teddy.

According to the announcement, Mavin will maintain autonomy over its strategy and future talent development. As part of the agreement, founder and CEO Don Jazzy and COO Tega Oghenejobo will continue leading the company.