Rising Ghanaian designer David Kusi Boye-Doe, Creative Director of the brand, BOYEDOE has been announced as a semi-finalist for the prestigious 2025 LVMH Prize, a major recognition of his creative vision and contribution to global fashion.

This selection places David among the most promising emerging designers worldwide, reinforcing the growing influence of African fashion on the international stage. 

Founded by luxury conglomerate LVMH Group (Louis Vuitton-Moët-Hennessy), the annual prize celebrates innovation and craftsmanship in fashion, offering mentorship, funding, and industry support to its finalists.

David’s nomination reflects his commitment to blending contemporary design with rich Ghanaian heritage, using ethically sourced materials and artisanal craftsmanship to redefine modern African luxury. 

“It is an incredible honour to be the first Ghanaian to be recognized by the LVMH Prize,” said David.

“This moment is not just for me but for Ghana and the entire African fashion industry. It’s a testament to the creativity and excellence coming from our country and continent.” 

As a semi-finalist, David will present his collection to a panel of fashion experts, including LVMH executives, designers, and industry insiders, in the next round of the competition. If selected as a finalist, he will have the opportunity to compete for a €400,000 grant and a year-long mentorship from LVMH. 

BOYEDOE’s recognition in the #2025LVMHPrize semi-finals underscores the global fashion industry’s growing appreciation for African design innovation.

The brand, known for blending afro-luxurious heritage with ethical elegance, is deeply rooted in sustainable practices and continues to push the boundaries of contemporary fashion while staying true to its Ghanaian roots. 

The final selection for the LVMH Prize will be announced later this year. In the meantime, fashion enthusiasts and supporters of African design can follow BOYEDOE’s journey through the competition with the hashtag #BOYEDOE2025LVMHPrize