With less than 48 hours to bid farewell to 2025, Ghana's charismatic churches are gearing up for a spirited 31st Watch Night service.

Megachurches are splashing out on giant billboards along highways and busy intersections, creatively advertising their crossover services to draw in the crowds.

This annual event has sparked a creativity competition among churches, with unique artworks and catchy captions vying for attention.

This year's billboards showcase innovative twists on the classic 31st Watch Night theme.

Some attention-grabbing examples:

- Cross Over: inviting worshippers to transition into the new year

- Jump Over: urging attendees to leap into new possibilities

- Transition: emphasizing change and growth

Billboard sizes reflect the church's scale and resources. While megachurches dominate with giant displays, medium- and small-scale churches opt for posters in available town spaces.

The Watch Night service is a highlight for Ghana's Christian community, with every member eager to participate.

This creative billboard competition showcases the churches' innovative spirit, blending faith and marketing savvy to attract worshippers and make a statement.