Audio By Carbonatix
Insight.
Market share is earned daily. It is defended through discipline and expanded through focus.
CEOs must balance retention strategies with expansion initiatives.
Key Strategies:
1. Track share movement by segment.
2. Strengthen customer retention strategies.
3. Identify underserved niches.
4. Monitor competitor entry signals.
5. Reinforce brand credibility.
CEO Leadership Actions.
- Review market share data monthly
- Engage directly with key accounts
- Align sales incentives with retention goals
Actionable Tip.
Identify one segment where share can be expanded quickly.
Why This Matters?
Sustained share growth compounds long-term advantage.
About the Author.
Ernest De-Graft Egyir, CEO advisor, Thought Leader and Founding CEO of Chief Executives Network Ghana, convenes the Ghana CEO Summit and served on Ghana’s Economic Dialogue Planning Committee.
Latest Stories
-
Mahama avoiding expensive jet rentals by using brother’s aircraft – Gov’t
13 minutes -
All service contracts at Accra International Airport to be held to high delivery standards -Transport Minister warns
22 minutes -
Frequent breakdown of presidential jet forced interim use of brother’s aircraft – Felix Ofosu Kwakye
25 minutes -
Mother calls for thorough probe into daughter’s death at AdawsoÂ
36 minutes -
World Bank Group MD to visit Ghana and Liberia
37 minutes -
Automated Road Traffic Law set for passage by end of March
44 minutes -
Ghana to use automated technology to catch traffic offenders in real-time
48 minutes -
Two robbery suspects killed as police dismantle gang on Obuasi–Dunkwa highway
1 hour -
Mahama’s use of brother’s jet not permanent, it’s due to lack of reliable state aircraft – Felix Ofosu Kwakye
2 hours -
GACL terminates Fixed Base Operation agreement with McDan Aviation over persistent debt
2 hours -
‘What exactly is the problem if Mahama uses his brother’s jet?’ – Kwakye Ofosu asks critics
2 hours -
I’ll be surprised if Ghanaians think Mahama using his brother’s jet comes at no cost to the state – Asafo-Adjei
3 hours -
PassionAir announces Kumasi route disruptions, apologises to passengers
3 hours -
Police dismantle armed robbery gang on Obuasi–Dunkwa highway
3 hours -
Ghana could face security risks amid international intelligence cooperation – Bosome Freho MP warns
3 hours