The telecommunication giant Zain Ghana has launched its first ever CSR TV series called the ‘Zain Touching Lives.’ The reality television series seeks to change the lives of ordinary Ghanaians who have stupendously contributed to the success their families or communities by granting them a wish that will change their lives and help them continually assist others. This project was introduced to reward Ghanaians who reflect the Zain values of Radiance (bringing joy, colour and richness to life), Heart (living life with courage and resolve), and Belonging (bring fellowship and community to all). The 13-episode series explores a range of issues including poverty, health, education and selfless service. Each story ends with the ultimate celebration of these heroes. According the Zain Ghana Country Manger, Philip Sowah, “We are aware that there are many socio- economic issues facing our country. Though it is not Zain’s job to fix these issues, we are committed to the development of our country and wanted to make a positive contribution”. The Zain ‘Touching Lives’ series is currently airing every Sunday on TV3 & Metro TV at 8.00 – 8.30 pm, and TV Africa at 7:30-8:00PM. By: Dorcas Efe Mensah/Myjoyonline.com/Ghana