The power of colours is truly intense; color influences mood, aura, harmony and ambience. Though there are many colors in the world and different colours communicate different meanings to various people, experts have revealed that Ghana has only three Traditional colors. These traditional colors are Red, Black and White. A senior Lecturer at the Anthropology Department of the University of Ghana, Legon, Dr. Owusu Brempong disclosed to Adom News that despite the fact that Ghana has only three traditional colours, there are other that have been adopted from western countries. Dr. Owusu Brempong mentioned some of those adopted colours as Yellow, Blue, Green, Orange, Violet, Purple among others. He explained that the color Red represents desire, vitality, power, the urge to win, to have success, intensity of experience, action, doing, love of sports, struggle, competition, force of will, leadership, strength, courage, passion, eroticism, earthiness, practicality, desire for possessions, sense of adventure and the survival instincts. A majority of young children and teenagers especially boys, have bright red auras. He explained that the colour white represents spiritual motivation, the ability to be open and receptive to the divine, or the spiritual world, probably unconcerned with worldly matters or ambition and inner illumination. Generally, white does not often appear in the auras of adults. The colour Black also represents Power, sexuality, sophistication, formality, elegance, wealth, mystery, fear, evil, anonymity, unhappiness, depth, style, evil, sadness, remorse, anger, underground, good technical color, mourning and death (Western cultures). Dr. Owusu Brempong emphasized that all colours are good, however human understanding and perception have influenced some people to give negative connotations to some colours, especially Black. Giving additional information on how various cultures see colours, Dr. Owusu Brempong advised Africans not to feel intimidated or neglected because of the colour Black. He therefore called on Africans to be proud of their dark-coloured skin. Story by Abednego Asante/Adom News