A Netherlands-based men's suit company has faced a social media backlash in response to an advertising campaign featuring men embracing.
Suitsupply, an international men's tailoring brand, unveiled their new spring/summer 2018 campaign online and in stores on Wednesday.
Many of the videos and photographs in it showed men holding or touching each other, as well as two men kissing.
Some users online were offended, while others praised the campaign.
The adverts have gone on display in Suitsupply's 91 stores across 22 countries, as well as the company's Twitter, Facebook and Instagram accounts.
Many people praised the company's decision to put the spotlight on male couples.
However, not everyone was in agreement. The company has received multiple, critical responses on social media for putting homosexual imagery in its adverts.
NRC Handelsblad, a Dutch newspaper, reported on Wednesday evening that the company has lost more than 10,000 followers on its Instagram profile after the publication of the adverts.
Before launching the campaign, Fokke de Jong, the founder and chief executive of the brand, said: "The attraction between people is an important part of fashion advertising.
"A campaign featuring the attraction between men was long overdue and particularly relevant for our brand."
De Jong admitted that the company might receive criticism.
"We do believe there is potential for negative impact, especially in countries where we have a significant presence, that are known for contrasting viewpoints."
It's not the first time Suitsupply has made headlines with their adverts. In 2016 the company was heavily criticised for "sexist" adverts of men playing around on giant, half-dressed women.
Last year, Suitsupply's sister company Suistudio launched an advertising campaign showing powerful women using faceless naked men as props.
In April 2010, Suitsupply was told to remove their "erotic" posters from their display windows in a west London shopping centre.
Latest Stories
-
GES bemoans growing tattooing, multiple-piercing, and bleaching among pupils
22 mins -
GRA-SML deal: Majority kicks against publication of KPMG audit report
29 mins -
GOIL introduces Super XP to give consumers more affordable options
47 mins -
Scottish Premiership: Mathew Anim Cudjoe and Dundee United secure promotion after Championship win
2 hours -
Leicester City trigger buy option for Fatawu Issahaku
2 hours -
We will ensure recent poor run of results is reversed – Hearts of Oak management to fans
3 hours -
GRA terminates 2 SML contracts, suspends upstream and minerals audit deal
3 hours -
Sister Derby joins Medikal on stage at 02 concert
3 hours -
Medikal’s 02 Concert: Shatta Wale, Sarkodie bring fireworks on stage
3 hours -
Livestream: Newsfile discusses Cecilia Dapaah’s case, vote-buying allegations in Ejisu
3 hours -
NACOC embarks on a search at Nsawam Prison
4 hours -
Ban on noise-making commences May 6
4 hours -
Foden wins Football Writers’ Association Footballer of the Year award
4 hours -
FDA discovers expired food items at Zuarungu SHS storeroom
5 hours -
Bahamas World Relays: Ghana paired with world and Olympic champions in Heat 1
12 hours