As part of its Corporate Social Responsibility (CSR), indigenous clothing line, CEO, is pushing through an initiative to donate a part of its profit to children suffering from hydrocephalus at the Neurosurgery Department of the Korle Bu Teaching Hospital.

Chief Executive of CEO, Michael White, says his outfit is making a steady progress to sign the deal that will see children seeking treatment for hydrocephalus benefit from a regular donation.

Hydrocephalus occurs when fluid builds up in the skull and causes the brain to swell.

Michael, whose CEO brand was started after he was trolled on Twitter for his "big head", explains, “someone called me ‘hydro head’ and that drew my attention to the condition that is rather prevalent in our society.”

He said he decided firmly from that day to help the families of young children suffering from the condition – but who cannot afford to pay for treatment – with a fraction of proceeds from selling CEO shirts and caps.

Commenting on the proposed initiative, Dr Harry Akoto, a Neurosurgeon at the Korle Bu Teaching Hospital, said CEO will help many children and their families if the initiative starts to roll out.

“The CEO initiative is a good initiative. Because for us who work in the area seeing the children who come in, we see them sometimes a week after birth with a relatively normal head and the next time we see them the head is three times the size in six months. Why? Because they cannot afford a GHS1,000 and that is frustrating because these are brains that could have been saved,” he told Myjoyonline.com recently.

He added: “Brains are being lost that shouldn’t be lost. Brains that can be put to productive use for the benefit of family and for country; for that reason, I think that any initiative from anywhere that seeks to promote the treatment of these children is a laudable idea and must be strongly encouraged.”

He said the treatment of hydrocephalus is done with a device called ventriculoperitoneal (VP) shunt, which cost at least GHS 1,000.

“On average we do about 20 to 25 shunts a year,” he said.

“When this procedure is done early in life the children grow to become normal adults but when it delays the children become invalid. That is why it is important that we treat this with all urgency. Most of them will also come not with hydrocephalus. They come with other conditions such as paralysis in the lower limbs,” Dr Akoto said..

He urged other corporate bodies to support the hydrocephalus sufferers when they can.