Host of Africa’s fastest-rising podcast across YouTube, Spotify and Apple Podcasts, "Masterminds Podcast”, Richie Mensah, has announced a new partnership with Achieve by Petra, a digital savings and investment platform designed to promote disciplined, goal-oriented wealth building.

Achieve by Petra is the newly rebranded Achieve app and a subsidiary of Petra Securities Limited, a Securities and Exchange Commission (SEC)-licensed institution that provides brokerage and financial planning services.

The company is focused on delivering innovative and customised financial solutions to individuals and institutions, with the aim of improving the overall financial wellbeing of Ghanaian workers and investors participating in the country’s capital markets.

The partnership was unveiled at a ceremony held at Petra’s offices in Dzorwulu, where stakeholders described the collaboration as a strategic move to make investing more accessible and relatable to a wider audience, particularly young people.

Speaking at the event, the Managing Director of Achieve by Petra, Madam Huzaifa Abdulai, said the partnership represents a shift in how financial empowerment is communicated in Ghana.

She explained that the collaboration seeks to move investment away from being perceived as an intimidating task and instead position it as a practical lifestyle choice.

According to her, Achieve by Petra’s mission to democratise financial freedom aligns seamlessly with Richie Mensah’s journey from entertainment executive to financial literacy advocate.

“By combining Achieve by Petra’s seamless digital tools with the influence and reach of the Masterminds Podcast, we aim to simplify wealth building and empower every Ghanaian, regardless of their starting point, to grow their money with confidence,” she noted.

In his remarks, Richie Mensah described the partnership as deeply personal, rooted in his own experiences as a self-taught entrepreneur who learned the principles of investment and compound interest through trial and error.

He said the initiative is driven by a desire to help others avoid the struggles he faced while navigating financial growth without adequate guidance.

“Achieve by Petra provides the bridge between ambition and execution. It offers a simple, user-friendly alternative to the traditional and often cumbersome banking and investment processes,” he said.

Richie stressed that the partnership goes beyond brand alignment, describing it as a shared commitment to improving financial literacy across Ghana and Africa.

“This is not just about branding. It is about equipping young people with the right mindset and practical tools to turn long-term dreams into secure financial realities,” he added.

The ceremony concluded with the formal signing of the partnership agreement, followed by a networking session among guests, marking the beginning of a collaboration aimed at reshaping how wealth creation is understood and pursued across the continent.