Beige Capital last Friday embarked on a mass Ebola Educational Campaign as part of critical responses required to prepare the country to effectively curb any likely outbreak.
The campaign termed “Step-out” is set to encourage interactive education about the deadly virus.
The bank is leading the way, with the assistance of various Municipal and District Health Directorates to “step-out” into Market Centers near its various branches.
“Public health messages are being disseminated to the population to avoid confusion and provide advice on how to avoid the infection” stated Samuel Kwatia, COO of Beige Capital.
He explained that the current education in the country about Ebola is non-interactive.
“It is too one-sided and often formal”, he added, “and does not give more people the opportunity to ask questions or to hear the message in their native languages, which would enhance the public’s understanding about Ebola”.
Staff of Beige Capital took time off their banking hours to go into the Local Market Places, where an outbreak could spread dangerously, to add a personal touch to the Ebola Education.
“More than half of our population access the Local Market for various needs and I am troubled about the level of understanding and knowledge of preventive measures, in the midst of brisk ongoing business” Mr. Kwatia added worryingly.
The current outbreak of the Ebola Virus Disease is said to have a nerve-wracking fatality rate of up to 90%, and could have an overwhelming negative impact on the already delicate economy.
In view of this, the Bank deems it enormously necessary to initiate this educational campaign as a call to action, for all, to help prevent an outbreak of the disease in Ghana.
The focus of the campaign is to encourage all key stakeholders to act and step-out before Ebola steps into our lives.
The campaign will inform the local communities on the preventive measures and symptoms and how suspected cases ought to be handled.
Ebola virus disease (EVD), also known as Ebola haemorrhagic fever, causes a severe acute viral illness often characterized by the sudden onset of fever, intense weakness, muscle pain, headache, diarrhoea and acute vomiting.
In a related health concern, staff of Beige Capital, also made donations of Medical Supplies to the La General Hospital to help deal with the current outbreak of Cholera.
The LA General Hospital is currently the hardest hit Hospital with the Cholera outbreak and the hospital is overstretched. In some instances critical Hospital Supplies have run out, making it difficult for Health Personnel to effective manage the situation. The Hospital is said to have recorded more than 870 cases with fifteen deaths. The disease is said to be prevalent in the Ga West Municipality hence BEIGE Capital found it necessary to make these donations as a way to help the cope with the situation.
Beige Capital is licensed by the Bank of Ghana and through highly professional business practices it has become business partners to many high-level corporate institutions in Ghana, a reference point for business excellence and a role model in the financial services industry