In a thrilling display of innovation and local pride, KMK Entertainment Limited, through its flagship brand Mybet.Africa, made history as the only betting company to run a successful campaign on the just-ended Telecel Ghana Music Awards (TGMA) 2025 – Artiste of the Year category.

While many watched the awards in suspense, over 200 confident customers placed their bets on King Promise to win the coveted title – and they were right! True to their word, Mybet.Africa paid out over GHS 40,000 to these lucky punters, totalling 237 winners. The campaign not only brought excitement to fans but also proved that betting extends beyond sports.

“This gives credence to the fact that we are not only into sports betting,” said Mr. James Pobee, General Manager of KMK Entertainment Limited. “We pride ourselves as a truly Ghanaian company that lives by our purpose: To provide a safe, fun, responsible, and innovative betting experience that engages and entertains our customers through integrity and fair play – creating opportunities for all.”

He emphasised that betting is a form of entertainment, and Mybet.Africa encourages its loyal customers to enjoy it responsibly. “We don’t want our customers to be fixated on just winnings or money. It’s about the experience, the thrill, and the joy of participation.”

The success of this unique entertainment betting campaign further cements Mybet.Africa’s position as a pioneer in responsible, localised, and customer-centric betting. As King Promise basks in his glory as Artiste of the Year, so do the many Mybet.Africa customers who saw the win coming.