January in Ghana has usually been a quieter moment. December brings crowds, concerts, festivals, and the global spotlight. Then January settles into a slower pace. This year was different. Over a 10-day period in January, Ghana became the centre of two historic moments involving Black Greek organisations. Together, these moments brought more than 1,000 visitors to the country and offered a clear glimpse of a new kind of heritage traveller. One who arrives not only to visit, but to reconnect, serve, invest and return.

The first historic moment took place on January 16 with the chartering of Alpha Delta Psi Omega, a chapter of Alpha Kappa Alpha Sorority, Incorporated, one of the nine member organisations of the National Pan-Hellenic Council (NPHC), widely known as the Divine Nine. This was not simply a ceremony. It was a historic step in the continued presence of Black Greek organisations on the African continent. What stood out was who came.

Afrodescendant members, families, and supporters travelled to Ghana with a purpose. Their journey extended beyond the chartering itself into cultural engagement, community connection, and responsibility. This included support for debt relief and critically needed medical equipment, showing that heritage travel in this context carries both meaning and action.

 During this same period, Alpha Kappa Alpha demonstrated the service values that have long defined Black Greek life by donating $50,000 to the Korle Bu Teaching Hospital Maternity Ward.

The contribution supported debt relief for mothers who had recently given birth and helped provide much-needed medical equipment. It was a reminder that these visits are not symbolic.

They are tangible and responsive to real needs.

January 16 also marked another important moment. Zeta Phi Beta Sorority, Inc. observed its Founders Day in Ghana with a service project benefiting Motherly Love Orphanage, supporting children born with HIV.

Known locally as the Ghana Zetas, formally Gamma Alpha Sigma Zeta, the chapter holds a special place in history as the first Black Greek lettered sorority to charter in Ghana. Their service continues a tradition of pairing celebration with care for the community.

The second historic moment followed on January 20 with the chartering celebration gala for the West African Regional National Pan-Hellenic Council, also referred to as NPHC West Africa. This event formally celebrated the establishment of the first National Pan-Hellenic Council regional body on the African continent, with Accra as its headquarters. Taken together, these two January milestones reflected both growth and coordination across the Divine Nine and helped draw members to Ghana within a concentrated period. Over those ten days, the presence of more than 1,000 Divine Nine members and supporters was felt across the country. Visitors purchased airline tickets and visas, filled hotels and short-term accommodations, hired tour operators, relied on local transportation, and supported restaurants and small businesses. For Ghana’s tourism sector, this level of activity during a traditionally quieter month was significant.

A meaningful share of spending flowed into Ghana’s creative and cultural arts economy. Visitors purchased Ankara and Kente cloth, commissioned tailored garments, invested in wood carvings and ceremonial masks, bought beadwork and jewellery, and worked with local hair braiders and stylists. These were intentional choices tied to identity, presentation, and belonging. The creative economy benefited directly from this form of heritage tourism. The National Pan-Hellenic Council (Divine Nine) represents millions of members worldwide, many of whom are college-educated professionals within the middle to upper-middle class. When this community travels, it does so with organisation, resources, and a strong likelihood of returning. January offered a clear example of how this can happen beyond a single season.

That sense of lineage was embodied by Jamille Brown Shuler, who attended the ceremony with her mother, Bettye Richardson Brown and sister Jorielle Brown Houston. Jamille first arrived in Ghana several years ago as the Director of Management and Operations for Peace Corps Ghana, and has since established deep personal and professional ties to the country. DNA research confirming her Ghanaian lineage added another layer of meaning, transforming the moment into a living bridge between ancestry and future.

Together, these two January moments showed what is possible. Ghana is becoming a magnet for a distinct kind of traveller, in part because Black Greek life now has visible and named communities on the ground. Chapters and affiliated groups such as the Ghana Alphas, the Black Star Pearls, representatives of Kappa Alpha Psi Fraternity Incorporated, Ghana Ques, the West Africa Alumnae Chapter of Delta Sigma Theta Incorporated, Ghana Sigmas, Ghana Zetas, the West African Poodles, and Ghanaian representatives of Iota Phi Theta Fraternity, Inc. reflect an expanding ecosystem of Black Greek presence. These names signal continuity, belonging, and return, drawing travellers who are not simply visiting Ghana but building long-term relationships with it through family, service, and institutional life.

When intentionally activated, the Divine Nine can repeat this model throughout the year, creating sustained economic, cultural, and social value. January was not just a moment. It was a signal of what heritage tourism can look like when it is grounded in history and carried forward with care.

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Shannan Akosua Magee, PhD Student, University of Ghana- Kwame Nkrumah Institute of African Studies and former Recording Secretary of NPHC Africa