The Blackstar Experience, the overarching programme for the tourism, culture and creative arts industries will be launched on Thursday, May 1,  2025.

The event will take place at the Freedom and Justice Monument at the Blackstar Square in Accra.

The announcement was made in a Facebook post by the Co-ordinator of the Blackstar Experience, Rex Owusu Marfo.

The Black Star Experience’ is the NDC's flagship Culture, Arts, and Tourism brand to redefine and affirm our Ghanaian identity, attract investments, create new jobs, and increase tourism. It will undertake a year-round celebration in all the major entertainment, artistic, and educational disciplines.

According to the President, John Dramani Mahama, the Blackstar Experience will be the government's flagship initiative aimed at establishing Ghana as the gateway to Africa for the global diaspora. 

According to him, the programme which is captured in the 2024 manifesto of the National Democratic Congress (NDC), will feature thoughtfully curated cultural, historic and creative arts experiences, in collaboration with the private sector, diplomatic missions, ministries, departments and agencies.

He also noted that Blackstar Experience will encompass activities such as concert party competitions, film events, and street carnivals.

"The Pan African Month will be a part of the Blackstar Experience. It will include street carnivals, film week, fashion festival, food fair, theoretical and drama performances, concert party competitions, and monthly domestic tourism destinations," President Mahama said, stressing that their aim is to position the Blackstar Experience as a uniquely Ghanaian tourism brand.

He made this statement while presenting the State of the Nation Address in Parliament on February 27, 2025.