BOND Savings and Loan Company has been adjudged the Chartered Institute of Marketing Ghana (CIMG) Savings and Loans Company of the Year for the third time – a win away from the Hall of Fame Category.

This implies that the company stands the chance of entering the famous category if it wins the award for the fourth year running.

The 30th edition of the Marketing Performance Awards was held on the theme, “Celebrating 30 Years of Promoting Marketing Excellence: Synergies for the Future.”

A citation accompanying the award read, “this is the third year running you have coveted this gong, as you gradually head for the Hall of Fame Category. You have relentlessly stood by what you believe in, notably the adherence to set standards and practices required of you.”

The CIMG also commended BOND for its innovative products, noting that, “Your bid to get all your stakeholders empowered by inspiring them to be self-sufficient with your tailored solution-based offers per our evaluator’s estimation remains intact and has become your hallmark.”

In an interview with JoyBusiness after receiving the coveted award, Chief Executive of Bond Savings and Loans Plc, George Ofosuhene dedicated the award to the company’s stakeholders. 

He said, “the customers have had a lot of confidence in us and that is why we are where we are now and the second is management, the staff of BOND and shareholders; they have very solid comfort in the way we do our things.”

Sector cleanup

The Bank of Ghana in August 2019, revoked the licenses of about 15 savings and loans companies for several reasons including insolvency. This reduced the number to 25 in good standing. BOND emerged one of the surviving banks which were compliant and had clean books. 

According to Mr Ofosuhene, the recent reform requires a lot more from directors of the institutions in terms of performance and building confidence.

He is however confident of improved confidence in the sector following the reforms.

About Bond Savings and Loans

Bond Savings and Loans commenced operations as a Finance House in 2008; eleven years old now. After five years in operation, it acquired the license to operate as a savings and loans company. 

With the tagline, “Your Success, Our Passion,” the company made remarkable strides in Ghana’s financial services sector, especially in recent years of economic turbulence in the country such as the closure of insolvent banks.